Reasons to have separate personal and professional social media accounts

Social Media has now become an important part of life for people as well as businesses. So many uses and so much to gain has attracted many towards social media and has eventually resulted in making it a necessity.

But the content posted on business accounts and personal accounts is completely different, having just a single account for both personal and business can be problematic for you. It will affect your results a lot as well.

The best way to handle your business and personal content is by keeping them separate. Here are few reasons why you should have separate personal and professional social media accounts:

• Easier to manage:

It is very hard to manage both personal and professional content on a single account. You can create perfect plans for a separate account as per the need with much more clarity and better ideas.

Business accounts need scheduling and a proper calendar for the content to be posted. There should be a proper plan with a good timeline. If you keep the account separate, then you can use proper tools for doing all this. You can also track how well your account is doing towards your audience, if you have a personal and professional mix, the results will also be mix which won’t be beneficial.

• Less confusion:

When someone is searching for you or your business, they should only get what they are looking for. If you have a single account, people who are searching for your business might get confused if this is the right account if there is lots of personal content on your account.

Also, if you keep the accounts separate, you can use separate names as your name and professional name (brand name). In most cases your name and your business name are different. Also, the content can be sorted in much simpler ways.

• Looks more professional:

Having a separate account for your brand always looks more professional. Followers trust the brand much more when you have a proper professional social media account as they can showcase just the business content and nothing personal interrupts the account.

Also, you get more freedom to post whatever you want to on your account without worrying about your brand and keep your business account just for a professional content and nothing more. Your personal life can affect your business if you keep on posting your personal views and things, so better keep it out of your business

• Easier marketing:

You can promote your business in a much easier way if you keep your professional account completely separate from your stuff. It makes your account much better for your targeted audience as they will find only the necessary content on the account.

Reaching the right audience is the most important part of using social media, if you can’t make this happen, then your social media account is next to nothing. It gives you the power to track the promotion easily to manage the same and plan further in a much better manner.

• Personal space:

Personal life is as important as your professional life. Your professional life should not stop you from doing whatever you want in your personal life. To have the freedom, having separate accounts is a great way to make it happen.

Also, not everyone should have access to your personal life as long as they know you. Mixing it onto the professional account makes it open to all which may not be the right thing to do.

These reasons will make you understand the importance of keeping your professional and personal social media accounts separate.